Cookie & Data Usage Policy
Understanding how playupx uses tracking technologies to enhance your AR/VR testing experience
What Are Cookies and Tracking Technologies?
Cookies are small text files that websites place on your device to remember information about your visit. At playupx, we use various tracking technologies beyond traditional cookies to create a more personalized and efficient AR/VR testing platform experience.
Think of cookies like digital sticky notes – they help our website remember your preferences, login status, and testing configurations so you don't have to start from scratch each time you visit our platform.
These technologies include browser cookies, local storage, session storage, and pixel tags. Each serves a specific purpose in making your experience smoother and helping us understand how our AR/VR optimization tools perform across different user scenarios.
Types of Tracking We Use
Essential Cookies
Required for basic website functionality, user authentication, and maintaining your session during AR/VR testing procedures. These cannot be disabled without affecting core platform features.
Functional Tracking
Remembers your testing preferences, display settings, and previously configured VR environments. This saves time when you return to continue your optimization work.
Performance Analytics
Helps us understand which AR/VR testing features are most valuable and where users encounter difficulties. This data drives our platform improvements.
Marketing Insights
Tracks how users discover our platform and which content resonates most with AR/VR developers. Used to refine our outreach and educational materials.
How Tracking Enhances Your Experience
Our tracking technologies directly improve your workflow in several concrete ways. When you're testing VR gameplay mechanics, our system remembers your preferred testing environments and automatically loads them on your next visit.
- Automatically restores your last testing session configuration
- Saves custom AR overlay settings and calibration data
- Remembers which optimization reports you've already reviewed
- Pre-loads frequently used testing tools and environments
- Maintains your dashboard layout and widget preferences
- Stores your notification preferences for test completion alerts
For our learning program participants, tracking helps us understand which training modules are most effective and where students typically need additional support. This allows us to continuously refine our educational content.
Data Retention and Your Control
We retain different types of tracking data for varying periods based on their purpose and legal requirements. Essential cookies remain active only during your session, while preference cookies may last up to one year to maintain your customized experience.
You have complete control over your data. Most browsers allow you to view, manage, and delete cookies through their settings menu. You can also configure your browser to block certain types of tracking while allowing others.
Analytics data is anonymized and aggregated, typically retained for 24 months to identify long-term trends in AR/VR development needs. Marketing data is kept for 18 months and can be deleted upon request through your account settings or by contacting our support team.
Managing Your Preferences
You can control tracking in several ways depending on your comfort level and needs. Browser settings provide the most comprehensive control, allowing you to block all cookies, allow only first-party cookies, or create custom rules for specific websites.
For Google Chrome users, navigate to Settings > Privacy and Security > Cookies and other site data. Firefox users can find similar options under Options > Privacy & Security. Safari users should check Preferences > Privacy for relevant settings.
Keep in mind that blocking essential cookies will prevent you from logging into your playupx account and accessing your testing projects. However, you can safely disable marketing cookies without affecting core functionality.
Questions About Our Data Practices?
Phone: +49 241 91999963
Email: info@playupx.de
This cookie policy was last updated on January 15, 2024. We review and update our data practices regularly to ensure transparency and compliance with evolving privacy regulations.