Redefining Reality Through Innovation

Discover the story behind playupx revolutionary approach to AR/VR testing

Our Journey Begins

Back in 2019, we were just three developers crammed into a tiny Dresden office, debugging VR games that made people motion sick. The industry was exploding with immersive experiences, but nobody was talking about the testing nightmare behind them.

Traditional testing methods weren't cutting it. You can't properly evaluate spatial audio from behind a desk, and user experience in virtual worlds demands something entirely different. That's when we realized the gap – and decided to fill it.

What started as late-night brainstorming sessions over terrible coffee has evolved into playupx, Germany's premier AR/VR testing platform. We've tested everything from medical training simulations to interactive art installations, always pushing the boundaries of what's possible in immersive technology.

VylorZexo development workspace

Our Mission & Values

"We believe immersive technology should enhance human experience, not complicate it. Every virtual world we test becomes a bridge between imagination and reality."

Precision Testing

We don't just find bugs – we understand how they impact user immersion. Our testing goes beyond functionality to examine emotional engagement and spatial comfort.

Innovation First

Every project teaches us something new about virtual interaction. We embrace experimental approaches and aren't afraid to challenge conventional testing wisdom.

Partnership

Your vision drives our process. We work alongside development teams, sharing insights that improve both current projects and future innovations.

Meet Our Team

The minds behind playupx cutting-edge testing methodologies

Marcus Weber, CTO

Marcus Weber

Chief Technology Officer

Former game engine architect with 12 years in immersive tech. Marcus developed our proprietary testing frameworks and leads our technical innovation initiatives. When he's not optimizing VR performance, you'll find him exploring Dresden's historic architecture.

Sarah Chen, Lead UX Designer

Sarah Chen

Lead UX Designer

Interaction design specialist focused on spatial user experiences. Sarah's background in cognitive psychology helps us understand how users actually behave in virtual environments. She's particularly passionate about accessibility in immersive technology.